Do You Count Facebook “Likes”?

Monday, July 02, 2012 Stef dela Cruz 2 Comments

Why do you count “likes” on Facebook? Have you ever wondered why “likes” and “follows” matter? How many people have liked your Facebook post? How many new followers do you have on Twitter? How many new subscribers do you have on Tumblr? How many new likes did your Facebook fan page get? We want keep count – for many reasons.

Bloggers, social media managers, company or business owners, celebrities – all of these people have one thing in common: they want their social media accounts to get more online clout. Online clout is usually based on the number of fans, followers, subscribers, “shares”, and “likes”. However, this culture of counting votes of affirmation does have its downside.

Counting Facebook Likes

Not all our reasons for counting followers and “likes” are good ones. Sometimes, keeping count of followers, likes, and subscribers on our social media accounts can take its toll on us. Sometimes, it can be unhealthy. But before we go there, let’s check out the many reasons why we love to keep count.

Why We Count “Likes” on Facebook

Are you ecstatic when more than twenty people have liked your status? Does every social “share” make you feel stronger and braver? You’re not alone. Here are some of the most common reasons we count “likes” on Facebook and “followers” on Twitter.

  • We monitor how many “likes” we get on Facebook because it validates us. This is perhaps the most common reason – and this also helps explain our addiction to Facebook and other social media. Every “like” is like an affirmation. And we get addicted to “likes” because we feel better about ourselves, because it is an online validation of who we are.

    Although this can be therapeutic to a certain degree, relying too much on “likes” to feel good about ourselves is not healthy. For instance, not getting any “likes” just might trigger episodes of depression. It can hurt your self-confidence. And before you scoff at these seemingly trivial suppositions, think hard: when was the last time you felt a little disappointed that your friends didn’t like that photo you uploaded on Facebook?

    Read on and find out why other people count “likes” on Facebook.
  • The number of followers, subscribers, or fans helps us get more advertisers. This is a common reason for celebrities, bloggers, and website owners. The number of fans and followers we get on social media dictates our online clout. Although it helps to have many followers, it also helps more to actually provide interesting content for our blogs and social media accounts. With good content, the followers will, well, follow.
  • Counting the “likes” and “follows” on social media helps us monitor trends. I know of a few people who test different ideas on Facebook and Twitter before executing them. The number of “likes” is like a measure of popularity: if the masses love your idea and they have “liked” it on social media, then it’s bound to sell. This is perhaps a smart way of proving a social theory before making plans to actualize it.

As for my Facebook page,, I do not expect to get thousands of likes since I'm not popular. My voice is small compared to the many celebrities out there. I don't post bikini pictures on Facebook, I don't wear fake wigs and costumes, and I don't make viral memes. Instead, I write about health and cancer, and I share anecdotes on blogging and writing. Nerdy & boring - I know! - but it's what I love doing.

My Facebook page has reached 600 likes. Not 6,000, and definitely not 60,000. It may not be much, but every “like” means a lot. Every like helps me acquire a bigger voice. ♥ So, feel free to visit my page and hit the “like” button. Feel free to share this article with your friends who seem to be addicted to online social validation, too! And don’t forget to leave a comment if this article made an impression on you. Smile

Stef dela CruzAbout the blogger
Stef dela Cruz is a vegan doctor and writer. She received the 2013 Award for Health Media from the Department of Health. She is the editor of The Manila Bulletin's Animal Scene Magazine. Get in touch if you want to invite her as a speaker!


  1. Hello there! :) Thanks, everyone, for the likes and +1s.

    I'm just a little surprised that someone is trying to post spam comments here (complete with links to other websites, hehe!). In any case, I'm glad this article got your attention. Enjoy!