Pilipinas Go4Health: DOH Hype On Health

Friday, June 07, 2013 Stef dela Cruz, MD 1 Comments

Based on the recent Pilipinas Go4Health media launch, it looks like the Department of Health (DOH) is doing everything they can to get us to live healthier. It’s about time.

Pilipinas Go4Health

And before you say health is a boring topic, at least keep reading until you see DOH Undersecretary Dr. Eric Tayag dancing gamely to the tune of Psy’s Gentleman. It just might be worth your time!

Pilipinas Go4Health Counts on Pinoy Initiative

Let’s face it: We like everything “trending”. We love watching viral videos, we like sharing memes, and we like using hashtags that are uso. Following suit, DOH launched Pilipinas Go4Health in an attempt to generate hype on healthy living.

Notice how more people want to try CrossFit and Zumba just because it’s so “in” right now, even if it’s so much cheaper to exercise at home?  Notice how teens today go for healthy FroYo because it looks cool? Yep, a lot of people make choices based on trends – and this applies even to decisions on health.

Notice how more people want to try CrossFit and Zumba just because it’s so “in” right now, even if it’s so much cheaper to exercise at home?

And DOH figured, “If we can’t beat that mentality, we might as well jump on the bandwagon.” Hey, if it’s going to get everyone to eat healthy, exercise, and quit smoking or drinking, it just might be worth it, yes?

In an attempt to generate public awareness on what’s “cool” about healthy living, DOH Undersecretary Dr. Eric Tayag joined a flash mob in the middle of Binondo Plaza, dancing steps that can teach us the four pillars of a healthy lifestyle:

  • Go Smoke-Free
  • Go Slow Sa Tagay
  • Go Sigla
  • Go Sustansya

The campaign encourages Filipinos to commit to healthy choices, big and small. During the media launch, members of the press were asked to surrender a pack of cigarettes in exchange for a reward – and this is perhaps symbolic of what would happen if we made sacrifices to ensure good health.

And as promised, here’s a video of Dr. Tayag dancing right in front of Binondo Church right before the media launch of Pilipinas Go4Health at Ramada Hotel. I personally could not take my eyes off him. Find out if you have better luck. Smile


Pilipinas Go4Health Raises Awareness on Non-Communicable Diseases

“Think of your lifestyle. How many sticks of cigarettes do you smoke? How often do you exercise? Do you eat healthy food?” DOH Secretary Dr. Enrique Ona asked, stating a few statistics to drive his point. “Four out of every 100 Filipino children are overweight despite the majority being poor. One out of every ten males and seven out of every ten females are obese.”

DOH-Pilipinas-Go4HealthDepartment of Health Secretary Dr. Enrique Ona talks about non-communicable diseases during the media launch of the Pilipinas Go4Health campaign.

Yep, you’re more likely to die of non-communicable diseases, such as heart disease and hypertension, which happen to be the top killers worldwide. But if you start making the right lifestyle choices now, you get a fighting chance at a long and healthy life. It’s your call.

Check out the Pilipinas Go4Health campaign by the Department of Health and make your pledge online as to how you can live healthy. Oh, and don’t forget to share this with your friends and family – let’s start caring while they’re still in the prime of life!

Stef dela CruzAbout the blogger
Stef dela Cruz is a vegan doctor and writer. She received the 2013 Award for Health Media from the Department of Health. She is the editor of The Manila Bulletin's Animal Scene Magazine. Get in touch if you want to invite her as a speaker!

1 comment:

  1. Hi stef

    About public health: one the most important challenge is for each person: both how to think yourself , how to think national community as well

    one of the best media , in the field of public health , is TV