Healthcare Social Media Summit 2015


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Healthcare and social media – do they belong together? It’s something we will find out soon enough at the first-ever Healthcare Social Media Summit in the Philippines, organized by the HealthXPh team together with the Department of Science Technology - Philippine Council for Health Research and Development (DOST-PCHRD). Spoiler: I was given the wonderful opportunity to be a panelist for the summit!

Healthcare Social Media Summit 2015I can’t wait to connect with everyone coming to participate in what can only be described as a milestone in Philippine healthcare!

What:    HealthCare Social Media Summit 2015 #HCSMPH
Who:     Organized by the HealthXPh team and DOST-PCHRD
Where:  Radisson Blu Hotel Cebu, Cebu City
When:   Saturday, February 21, 2015, 7:30AM to 5:30PM
How:     Book your free tickets online at HealthXPh
Why:     It’s the first time the country will hold a summit on healthcare and social media! Woot!

Ain’t that awesome? I can hardly wait! Finally, doctors and other health professionals are recognizing the potential of social media in helping to build a more health-aware Philippines.

HealthCare Social Media Summit 2015: What to Expect

Have you signed up for the summit yet? Tickets are available for free but you have to book them online.

sold out ticketsSold-out tickets! Congratulations!

All tickets have been sold out when I checked, so I hope you got yourself one! Up next, I’m sharing with you what you can expect when you attend summit.

Smart Blogger Challenge Finale: 4 Things Bloggers Always Forget


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I can’t believe it; it’s the last day of the 21-Day Smart Blogger Challenge! Hurray! You made it! I made it! (Hey, writing one blog post each day for 21 days is a challenge for me, too!)

Alright, enough exclamation marks – we can’t gloat just yet because we haven’t finished today’s reading task. It’s about four important things that serious bloggers always forget when trying to build a loyal following. I’m also announcing the winners of the PhP10,000 grand giveaway, so make sure you join before it ends tomorrow!

We blog and we blog, but who keeps coming back to our blogs? Do we really have loyal readers, or do they just stumble upon our posts because of Google’s search engine?

And if readers come across our blogs, do they want to come back? If not, why? If so, what makes them keep coming back for more?

vanity metrics

If you’re still focusing on your vanity metrics, stop. I know those numbers are important to some publicists and marketing experts, but those numbers don’t necessarily convert to either engagement or genuine readership.

Day 20 Smart Blogger Challenge: Blogs vs Newspapers


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You can tell from the name of the task that today’s reading challenge is going to be quite controversial! If you have your ears to the ground, you will have heard about how many writers hate bloggers, and vice versa. That’s what we’re going to read about for today’s Smart Blogger Challenge!

By the way, I automatically scheduled today’s post – I’m probably on my way to the airport right now, checking in my luggage as I get ready to ride a plane to Cebu for the Healthcare Social Media Summit 2015. I’ll be a panelist for this milestone summit – it’s the first of its kind, bringing doctors and social media practitioners from around the Philippines to discuss hot topics about healthcare and social media!

PAL ticketIt’s official: I’ve booked my flight to the Healthcare Social Media Summit 2015 in Cebu! Hurray!

I’ve never been to Cebu, so if you have suggestions on what I should do (I’ll be staying in Cebu City), do leave comments and I’ll be thankful!

So, on with today’s task: Between blogs and newspapers, which emerge as victors?

Virtual vs Print: The Elephant in the Room

Disclaimer: I blog but I also contribute to a national broadsheet (I write for Manila Bulletin’s Wellbeing Section) and I maintain a health column for Health.Care magazine. I write for both online and print media.

This is probably why I don’t enjoy reading about hateful comments aimed at bloggers from journalists, and vice versa! There is no reason for either group to bash each other.

We are defined not by how others talk about us, but by how we talk about others.

But it’s futile to say the conflict doesn’t exist. It does. I see it on Facebook and I hear snide remarks during events. It’s hard to ignore the line being drawn between the blogosphere and print media.

Question is, if the conflict ever became a contest, who wins? Is there even a winner to begin with?

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