Before you write me angry emails about how I’m lambasting a wonderful gadget, let’s get one thing straight: Manipulation isn’t necessarily bad, especially if it’s something you signed up for.
If you’re anything like me, you know how important it is to get moving. And if you’re a lot like me, you know your, um, limitations.
The thing about limitations is that most of them are subjective. You say, “I can’t do it!” just because you don’t feel like it, not because you truly can’t.
Here’s another thing about these self-declared limitations: Since they’re based on your ingrained belief systems, arguing with you about why they’re not true can prove futile. Anyone with a psychology background will tell you that the more you argue about the delusions a person has, the more he’s bound to stand by them.
The world of advertising has used this knowledge to their advantage. Dan Ariely, a behavioral economics professor, wrote Predictably Irrational to tell the world one thing about consumers: They are, well, predictably irrational. The more we know this, the more we can overcome the hurdles of our predictably irrational nature.
According to behavioral economics expert Dan Ariely, consumers are predictably irrational. Can the same be said about our behavior towards physical fitness?
Hence, the necessary role of manipulation – that is, if you want to push your so-called “limitations”. Now, are you ready to meet the gadget that can manipulate you into pushing yourself towards – and perhaps beyond – your limits?